Brand Designer. Building brands together.

Collaborative design
projects made with essence.

Victor Valle illustrated self-portrait

Selected projects

View full archive ↗

About

Victor Valle

I’m Victor Valle, a brand designer creating distinctive visual identities and cohesive brand systems.

Over the last ten years I’ve built brands for AI and SaaS platforms, tech and robotics companies, some of them listed on Nasdaq, as well as food companies, NGOs and service businesses, often down to sales presentations and pitch decks. I start with research and end with systems that hold up as companies grow, using vibe coding to build the tools that keep them consistent.

10+

Years working
with design

30+

Brands delivered
in 8 different countries

Working globally

English & Portuguese
Based in Brazil · GMT−3

Brand Designer · Carthagos

2021 — Present

Graphic Designer / Art Director · DRIVEN.CX

2018 — 2021

Graphic Designer · BMS Moto Event

2017 — 2018

Know more about me →

I design brand identities
and the systems that keep them
consistent as companies grow.

Brand identity

Logo, type, color
and graphic language.

Brand systems

Design systems,
icons and guidelines.

Naming & verbal

Names, taglines
and tone of voice.

Art direction

Campaigns, social,
print and events.

Web & vibe coding

Prototyping brand
experiences in code.

Freelance

Brand identity for founders and teams who want to stand out.

Booking projects from [Month 2027]

I partner directly with you — no account managers, no handoffs. Strategy, identity and the system to roll it out, working in English or Portuguese.

Start a project ↗Download credentials (PDF) ↓

What I can help with

Brand systems that stay consistent from the first sketch to the last touchpoint.

How I work

A clear process, from brief to brand book.

Timelines are typical for a full identity. Smaller scopes start at 2 weeks.

Start a project ↗

Ways to work together

Pick the scope that fits where your brand is today.

Brand identity

6–10 weeks

For new companies or a full rebrand. From strategy to a complete identity system.

  • Research & positioning
  • Logo, type, color, graphic language
  • Brand guidelines
  • Launch assets

From [price]

Enquire ↗

Brand refresh

4–6 weeks

For brands that work but feel dated or inconsistent. Evolve, don’t restart.

  • Brand audit
  • Refined logo and palette
  • Updated typography
  • Key templates

From [price]

Enquire ↗

Brand system

3–6 weeks

For teams that need the identity to scale across products, social and events.

  • Design system in Figma
  • Icon set
  • Social & print templates
  • Handoff to your team

From [price]

Enquire ↗

Recent projects

See all work ↗

FAQ

How long does a project take?

A full identity usually takes 6 to 10 weeks. Smaller scopes, like a refresh or a set of templates, can start at 2 weeks.

Do you work with clients outside Brazil?

Yes. I work remotely in English or Portuguese, based in GMT−3, with regular calls that overlap with US and European hours.

How does payment work?

[50% to start and 50% on delivery, or split by phase for larger projects. Invoices in USD, EUR or BRL.]

What do you need to get started?

A short brief about your company, goals and timeline. From there I send a proposal with scope, schedule and investment.

Archive

All projects

2017 — 2026

About

Hi, I’m Victor.

A few things about me that don’t fit in a case study.

6 × me

The character on the home page is me, drawn in six versions.

Pencil first

Every doodle starts on paper before it becomes a vector.

After hours

Generative art, shaders and small browser toys are my favorite side projects.

Victor Valle

NYC

Finding a brand I drew on a shelf near Central Park is still my favorite design moment.

PT · EN

Portuguese and English, every day.

[ ? ]

[Something personal: a hobby, a place, a ritual.]

Work

I’m Victor Valle, a brand designer creating distinctive visual identities and cohesive brand systems.

Over the last ten years I’ve built brands for AI and SaaS platforms, tech and robotics companies, some of them listed on Nasdaq, as well as food companies, NGOs and service businesses, often down to sales presentations and pitch decks. I start with research and end with systems that hold up as companies grow, using vibe coding to build the tools that keep them consistent.

10+

Years working
with design

30+

Brands delivered
in 8 different countries

Working globally

English & Portuguese
Based in Brazil · GMT−3

Experience

Brand Designer · Carthagos

2021 — Present

Graphic Designer / Art Director · DRIVEN.CX

2018 — 2021

Graphic Designer · BMS Moto Event

2017 — 2018

I design brand identities
and the systems that keep them
consistent as companies grow.

Brand identity

Logo, type, color
and graphic language.

Brand systems

Design systems,
icons and guidelines.

Naming & verbal

Names, taglines
and tone of voice.

Art direction

Campaigns, social,
print and events.

Web & vibe coding

Prototyping brand
experiences in code.

Victor Valle illustrated self-portrait
Back to home ↗

Marco Polo

[Year]

StrategyNamingBrand systemIconographyGuidelines

The project

[A short statement that captures the idea behind the brand.]

[Introduce the client, what they do and why this project was needed. Summarize the brief and the main direction in 2–3 sentences.]

Client

Marco Polo

Year / Location

[Year] / [Country]

Scope

Brand identity
Art direction
[Additional deliverable]

My role

[Your role and contribution]
[Studio / collaborators]

Sector

[Sector]

Timeline

[10 weeks]

Brand intro · logo

The challenge

[What needed to change, and what had to stay true.]

[Describe the business challenge, audience and context. Explain the tension or opportunity that guided the project.]

[Explain your response to the brief: the central idea, the decisions you made and what the identity needed to communicate.]

The process

From research to a system that scales.

[Summarize the key moments of the project: what you learned in research, which strategic decision unlocked the concept, and how the identity was tested.]

01Research

[Market and competitor audit, interviews, key insight.]

02Strategy

[Positioning, brand platform and the idea that guided the design.]

03Exploration

[Concept routes presented and why one was chosen.]

04Refinement

[Testing in real applications, adjustments, final system.]

The idea

[The thinking behind the visual language.]

[Connect the creative concept to the identity. Describe how the typography, colors, symbol and graphic elements express the brand’s personality.]

Design principles

[Principle one] / [Principle two] / [Principle three]

The outcome

[What the project made possible.]

[Summarize the completed deliverables and the value of the final system. Add results only when verified; otherwise describe what was delivered.]

Credits

[Creative direction]
[Design]
[Photography / imagery]
[Studio / agency]

[+40%]

[Metric — e.g. brand recognition, leads, engagement]

[3]

[Markets launched with the new identity]

[120+]

[Assets and templates delivered]

Client feedback

“[What the client said about the process and the result. Keep it to one or two sentences.]”

[Name], [Role] at Marco Polo

Next projects

View all work ↗